One of the most important things a new company’s leadership team should consider as they are building their company’s brand is to really “live their brand” every day. And, some days are extra special. For our client BETTERY, Earth Day and Earth Month in April are special times because they align with the company’s sustainability mission to do something positive for the environment.
As part of our PR program, we worked with the BETTERY team to organize their first BETTERY Battery Recycling Earth Day Events for Kids at Whole Foods Market stores. At these events, BETTERY focused on educating local school children about the importance of recycling and battery recycling/reuse in particular.
The kids had fun. We had fun. Most importantly, lots of batteries were recycled which means fewer will end up in landfills this year. More than 2.5 billion single-use batteries end up in landfills in the U.S. each year. Isn’t that a terrible state of affairs? Fortunately, BETTERY offers a better solution for your household batteries.
Here’s some photos from the event today:
In this photo Mill Plain Elementary first graders listen and learn about the importance of battery recycling as BETTERY Founder and CEO Charlie Kawasaki explains how his new invention, the BETTERY Swap Station, works.
Charlie also demonstrated the newly installed BETTERY Swap Station for buying and exchanging reusable batteries to Mill Plain Elementary first-grader Michael Hall (7) at the Whole Foods Market store at Mill Plain in Vancouver.
Members of the local media also were on hand to cover these events.
Happy Earth Day!