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	<title>Brand Trust Visions</title>
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		<title>Join the treadmill desk revolution</title>
		<link>http://mckenzieworldwide.com/blog/?p=970</link>
		<comments>http://mckenzieworldwide.com/blog/?p=970#comments</comments>
		<pubDate>Thu, 06 Jun 2013 08:42:17 +0000</pubDate>
		<dc:creator>Brian Edwards</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[sitting disease]]></category>
		<category><![CDATA[start-up]]></category>
		<category><![CDATA[treadmill desk]]></category>
		<category><![CDATA[walking]]></category>

		<guid isPermaLink="false">http://mckenzieworldwide.com/blog/?p=970</guid>
		<description><![CDATA[For all of us with high-tech, high-stress jobs, most of what we do involves sitting at a desk staring at computer screens.  Tools like email, Facebook, Google Hangouts and the like have made it even worse since the majority of our interactions take place at our desks.  Unfortunately, there is a price to pay for [...]]]></description>
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		<title>Transparency and Social Media Puts CEOs on the Defensive</title>
		<link>http://mckenzieworldwide.com/blog/?p=951</link>
		<comments>http://mckenzieworldwide.com/blog/?p=951#comments</comments>
		<pubDate>Wed, 05 Jun 2013 16:08:39 +0000</pubDate>
		<dc:creator>Rob Goodman</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Abercrombie & Fitch]]></category>
		<category><![CDATA[McDonald's]]></category>

		<guid isPermaLink="false">http://mckenzieworldwide.com/blog/?p=951</guid>
		<description><![CDATA[Over the past few years we’ve seen some pretty amazing examples of the power of communication, specifically, the ability to share events in real-time on a global level. Protests like the ones in Tahrir Square in Egypt and now in Gezi Park in Turkey clearly demonstrate that the Web’s ability to share information in real-time [...]]]></description>
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		<title>Shifting the Story?</title>
		<link>http://mckenzieworldwide.com/blog/?p=942</link>
		<comments>http://mckenzieworldwide.com/blog/?p=942#comments</comments>
		<pubDate>Mon, 20 May 2013 20:28:10 +0000</pubDate>
		<dc:creator>Rob Goodman</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Marissa Mayer]]></category>
		<category><![CDATA[Tumblr]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://mckenzieworldwide.com/blog/?p=942</guid>
		<description><![CDATA[“I am not a crook.” President Nixon “I did not have sexual relations with that woman” President Clinton “We promise not to screw it up.” Yahoo! CEO Marissa Mayer Well, you can’t fault Yahoo! CEO Marissa Mayer for being honest and upfront. Earlier today Yahoo! announced that it had paid $1.1 billion for microblogging service [...]]]></description>
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		<title>Channel Surfing</title>
		<link>http://mckenzieworldwide.com/blog/?p=932</link>
		<comments>http://mckenzieworldwide.com/blog/?p=932#comments</comments>
		<pubDate>Fri, 17 May 2013 21:32:06 +0000</pubDate>
		<dc:creator>Rob Goodman</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Channel]]></category>

		<guid isPermaLink="false">http://mckenzieworldwide.com/blog/?p=932</guid>
		<description><![CDATA[I don’t know about you, but I find it overwhelming to channel surf on my cable system. As I tell me son, “hundreds of channels, nothing to watch.” But when we’re talking about marketing and we say “channel”, it’s a whole different ballgame. Traditionally the channel refers the various outlets you use to share your [...]]]></description>
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		<title>Let&#8217;s do some infographics!</title>
		<link>http://mckenzieworldwide.com/blog/?p=929</link>
		<comments>http://mckenzieworldwide.com/blog/?p=929#comments</comments>
		<pubDate>Fri, 17 May 2013 21:28:59 +0000</pubDate>
		<dc:creator>Brian Edwards</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[ECM]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://mckenzieworldwide.com/blog/?p=929</guid>
		<description><![CDATA[Example of a good infographic. Let us do some for you!]]></description>
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		<title>BETTERY Fans Want Battery Swap Stations at Safeway Too!</title>
		<link>http://mckenzieworldwide.com/blog/?p=920</link>
		<comments>http://mckenzieworldwide.com/blog/?p=920#comments</comments>
		<pubDate>Fri, 10 May 2013 20:28:55 +0000</pubDate>
		<dc:creator>Megan McKenzie</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://mckenzieworldwide.com/blog/?p=920</guid>
		<description><![CDATA[Today&#8217;s Oregonian featured an article on the cover of the Living section about battery recycling which highlighted the work that our terrific client BETTERY Inc. is doing in this space. Carrie Sturrock&#8217;s well-written article, Battery Recyclers Turn Up The Juice, takes an in-depth look at the issue and includes some great quotes from BETTERY execs Charlie [...]]]></description>
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		<title>Managing So Many Channels Gives Me a Headache</title>
		<link>http://mckenzieworldwide.com/blog/?p=912</link>
		<comments>http://mckenzieworldwide.com/blog/?p=912#comments</comments>
		<pubDate>Thu, 02 May 2013 22:54:14 +0000</pubDate>
		<dc:creator>Rob Goodman</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[information overload]]></category>
		<category><![CDATA[Marketing channels]]></category>
		<category><![CDATA[texting]]></category>

		<guid isPermaLink="false">http://mckenzieworldwide.com/blog/?p=912</guid>
		<description><![CDATA[Over the weekend I was shopping at the grocery store and something caught my eye that made me laugh. A mother was pushing her cart and adding groceries with her three teenage kids in tow. All three were looking down at their phones and texting furiously. Not a care in the world nor any realization [...]]]></description>
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		<title>Social Media…The Customer’s Great Equalizer</title>
		<link>http://mckenzieworldwide.com/blog/?p=889</link>
		<comments>http://mckenzieworldwide.com/blog/?p=889#comments</comments>
		<pubDate>Mon, 29 Apr 2013 19:09:12 +0000</pubDate>
		<dc:creator>Rob Goodman</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[customer service]]></category>

		<guid isPermaLink="false">http://mckenzieworldwide.com/blog/?p=889</guid>
		<description><![CDATA[As I look through various publications and websites I continually see articles about the importance of companies being customer-centric, or that the customer is the center of the universe, or that your company needs to funnel activities towards customer needs. While I find these articles interesting, I’m still amazed to find that many companies simply [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>BETTERY&#8217;s Earth Day Event for Kids at Whole Foods Market Stores Was a Hit!</title>
		<link>http://mckenzieworldwide.com/blog/?p=849</link>
		<comments>http://mckenzieworldwide.com/blog/?p=849#comments</comments>
		<pubDate>Mon, 22 Apr 2013 22:11:18 +0000</pubDate>
		<dc:creator>Megan McKenzie</dc:creator>
				<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://mckenzieworldwide.com/blog/?p=849</guid>
		<description><![CDATA[One of the most important things a new company&#8217;s leadership team should consider as they are building their company&#8217;s brand is to really &#8220;live their brand&#8221; every day. And, some days are extra special. For our client BETTERY, Earth Day and Earth Month in April are special times because they align with the company&#8217;s sustainability mission to do something positive for [...]]]></description>
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		<title>Go Green Special on KATU-TV Features BETTERY!</title>
		<link>http://mckenzieworldwide.com/blog/?p=877</link>
		<comments>http://mckenzieworldwide.com/blog/?p=877#comments</comments>
		<pubDate>Sun, 21 Apr 2013 22:59:55 +0000</pubDate>
		<dc:creator>Megan McKenzie</dc:creator>
				<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://mckenzieworldwide.com/blog/?p=877</guid>
		<description><![CDATA[Our client BETTERY was featured in KATU-TV&#8217;s &#8221;Go Green&#8221; television special which we arranged to be recorded at a Whole Foods Market location and at Total Reclaim&#8217;s facilities near Portland, Oregon. Overall, it turned out great and explains the importance of battery recycling and how BETTERY is poised to reinvent the portable power industry &#8212; all while helping consumers do [...]]]></description>
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