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	<title>Brand Trust Visions</title>
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		<title>The Power of Multichannel Marketing</title>
		<link>http://mckenzieworldwide.com/blog/?p=452</link>
		<comments>http://mckenzieworldwide.com/blog/?p=452#comments</comments>
		<pubDate>Wed, 08 Sep 2010 20:20:33 +0000</pubDate>
		<dc:creator>Joscelyn Zell</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://mckenzieworldwide.com/blog/?p=452</guid>
		<description><![CDATA[The power of video gaining viral legs can create incredible visibility for a brand. One of my personal favorites – the Evian roller babies – brought this brand back to life for me after moving it to the passé section of my mind sometime in the 90s. However, even though I loved the video, I [...]]]></description>
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		<title>Crisis Management 101 Gone Bad</title>
		<link>http://mckenzieworldwide.com/blog/?p=444</link>
		<comments>http://mckenzieworldwide.com/blog/?p=444#comments</comments>
		<pubDate>Thu, 26 Aug 2010 16:39:54 +0000</pubDate>
		<dc:creator>Joscelyn Zell</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://mckenzieworldwide.com/blog/?p=444</guid>
		<description><![CDATA[The New York Times ran an interesting piece this past weekend (“In Case of Emergency: What Not to Do”) on what can be learned by crisis management mistakes made by such industry-leading companies as BP, Toyota and Goldman Sachs. There’s been a lot of discussion over the past several years about how crisis management has [...]]]></description>
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		<item>
		<title>If You Can’t Laugh At Yourself, Who Can You Laugh At?</title>
		<link>http://mckenzieworldwide.com/blog/?p=433</link>
		<comments>http://mckenzieworldwide.com/blog/?p=433#comments</comments>
		<pubDate>Mon, 23 Aug 2010 22:16:01 +0000</pubDate>
		<dc:creator>Rob Goodman</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[JetBlue]]></category>
		<category><![CDATA[Steven Slater]]></category>

		<guid isPermaLink="false">http://mckenzieworldwide.com/blog/?p=433</guid>
		<description><![CDATA[By now we’ve all heard about the JetBlue flight attendant, Steven Slater, who apparently had had enough of the rude passengers and bailed out on his plane by deploying the emergency slide on the runway to walk away from his job. Not to be caught empty-handed he even had the nerve to take a few [...]]]></description>
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		<title>Trust and Google’s Brand Rep: Is Net Neutrality a Tipping Point?</title>
		<link>http://mckenzieworldwide.com/blog/?p=422</link>
		<comments>http://mckenzieworldwide.com/blog/?p=422#comments</comments>
		<pubDate>Fri, 20 Aug 2010 15:32:03 +0000</pubDate>
		<dc:creator>Joscelyn Zell</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Trust]]></category>

		<guid isPermaLink="false">http://mckenzieworldwide.com/blog/?p=422</guid>
		<description><![CDATA[The recent debate over net neutrality is a heated one (to say the least). Since Google and Verizon’s talks made the news a few weeks ago, the media has been peppered with headlines discussing the issue. Big questions at the heart of the debate include who should get priority on the Web, how this will [...]]]></description>
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		<title>When it comes to ROI, why is social media different?</title>
		<link>http://mckenzieworldwide.com/blog/?p=419</link>
		<comments>http://mckenzieworldwide.com/blog/?p=419#comments</comments>
		<pubDate>Thu, 19 Aug 2010 19:38:40 +0000</pubDate>
		<dc:creator>Brian Edwards</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[SWOT]]></category>

		<guid isPermaLink="false">http://mckenzieworldwide.com/blog/?p=419</guid>
		<description><![CDATA[How many times have you heard or read that companies should just forge ahead with a social media program even though the return on investment is hard to quantify? I’m not going to point fingers, but it’s been repeated so often it’s become the mantra of so-called social media experts. This is really bad advice. [...]]]></description>
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		<title>Ch-ch-ch-ch-changes, turn and face the strange</title>
		<link>http://mckenzieworldwide.com/blog/?p=414</link>
		<comments>http://mckenzieworldwide.com/blog/?p=414#comments</comments>
		<pubDate>Tue, 17 Aug 2010 17:52:03 +0000</pubDate>
		<dc:creator>Rob Goodman</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://mckenzieworldwide.com/blog/?p=414</guid>
		<description><![CDATA[I guess David Bowie had it right so many years ago. Change, so the saying goes, is inevitable in life. We change jobs, change clothes, and change hair styles. To me, though, it seems that I rarely hear about people who talk about how their profession has changed. I’ve been in PR for over 20 [...]]]></description>
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		<title>When Does Social Media Become Marketing?</title>
		<link>http://mckenzieworldwide.com/blog/?p=406</link>
		<comments>http://mckenzieworldwide.com/blog/?p=406#comments</comments>
		<pubDate>Thu, 12 Aug 2010 22:12:55 +0000</pubDate>
		<dc:creator>Rob Goodman</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[AMR]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2C]]></category>
		<category><![CDATA[BizReport]]></category>
		<category><![CDATA[Forrester Research]]></category>

		<guid isPermaLink="false">http://mckenzieworldwide.com/blog/?p=406</guid>
		<description><![CDATA[I remember a conversation I had with a colleague about 15 years ago when the Web was starting to become a mainstream part of our daily business world, especially in the high tech market. The person said that the Web was simply another distribution channel and she somewhat downplayed the importance that the Web would [...]]]></description>
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		<title>Social Networks Steal Time from Email</title>
		<link>http://mckenzieworldwide.com/blog/?p=397</link>
		<comments>http://mckenzieworldwide.com/blog/?p=397#comments</comments>
		<pubDate>Wed, 11 Aug 2010 19:23:17 +0000</pubDate>
		<dc:creator>Joscelyn Zell</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://mckenzieworldwide.com/blog/?p=397</guid>
		<description><![CDATA[The Nielsen Company issued a new research study this month with findings on how American’s spend their time online. Not surprising, social networking maintains the number one position with a 43% increase from last year’s study. American’s are spending a third of their time now engaged in social media at their computer- particularly social networks [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>We Need More People &amp; Companies to Ask the Question…Why Not?</title>
		<link>http://mckenzieworldwide.com/blog/?p=391</link>
		<comments>http://mckenzieworldwide.com/blog/?p=391#comments</comments>
		<pubDate>Tue, 03 Aug 2010 15:19:26 +0000</pubDate>
		<dc:creator>Rob Goodman</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[innovation]]></category>

		<guid isPermaLink="false">http://mckenzieworldwide.com/blog/?p=391</guid>
		<description><![CDATA[It&#8217;s Monday morning and I&#8217;m in my usual work routine…check the headlines from business and tech publications to see what&#8217;s going on in the world. A good PR person never wants to be caught off-guard and have a client call to discuss news that is relevant to them and the industry without being prepared, but [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Helping Customers is a Smart Strategy</title>
		<link>http://mckenzieworldwide.com/blog/?p=383</link>
		<comments>http://mckenzieworldwide.com/blog/?p=383#comments</comments>
		<pubDate>Mon, 02 Aug 2010 18:45:00 +0000</pubDate>
		<dc:creator>Brian Edwards</dc:creator>
				<category><![CDATA[Enterprise Software]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[gadgets]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://mckenzieworldwide.com/blog/?p=383</guid>
		<description><![CDATA[With technology in particular, there&#8217;s a tendency to get excited about a whiz-bang bit of &#8220;breakthrough&#8221; or &#8220;innovative&#8221; or worse &#8220;unique&#8221; gizmo or piece code that some smart guys in India cooked up for you. Seriously, who cares if something is unique or first if it&#8217;s completely useless? I&#8217;m the first to admit that technology [...]]]></description>
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