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		<title>Filtering The Real News From Garbage</title>
		<link>http://mckenzieworldwide.com/blog/?p=765</link>
		<comments>http://mckenzieworldwide.com/blog/?p=765#comments</comments>
		<pubDate>Wed, 09 May 2012 16:46:38 +0000</pubDate>
		<dc:creator>Rob Goodman</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Trust]]></category>

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		<description><![CDATA[The technological advances we’ve seen in our lifetime is amazing. The Internet has changed the way the world works, cell phones have altered the communications landscape, and many life-threatening illnesses are now curable, just to name a few. While I always marvel at what my kids can do with their smartphones – they laugh at [...]]]></description>
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		<title>We’ve come a long way since the Bruce Jenner/Wheaties days.</title>
		<link>http://mckenzieworldwide.com/blog/?p=752</link>
		<comments>http://mckenzieworldwide.com/blog/?p=752#comments</comments>
		<pubDate>Tue, 01 May 2012 16:51:53 +0000</pubDate>
		<dc:creator>Rob Goodman</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://mckenzieworldwide.com/blog/?p=752</guid>
		<description><![CDATA[&#160; Remember back in the 1960’s and 1970’s during the height of the Cold War? While we knew a little bit about the top American stars such as Mark Spitz and Dorothy Hamill, there was really no way of knowing anything about the Eastern European athletes. Secrecy, and to a certain extent, government-mandated rules prevented the [...]]]></description>
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		<title>Social Media…Enter At Your Own Risk</title>
		<link>http://mckenzieworldwide.com/blog/?p=741</link>
		<comments>http://mckenzieworldwide.com/blog/?p=741#comments</comments>
		<pubDate>Mon, 13 Feb 2012 22:27:44 +0000</pubDate>
		<dc:creator>Rob Goodman</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://mckenzieworldwide.com/blog/?p=741</guid>
		<description><![CDATA[Crisis: any event that is, or expected to lead to, an unstable and dangerous situation affecting an individual, group, community or whole society. Crisis is deemed to be negative changes … especially when they occur abruptly, with little or no warning. Many PR pros shudder at the mention of “crisis management.” Whether it’s a product [...]]]></description>
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		<title>The Evolving Role of Social Media In Business &amp; Society</title>
		<link>http://mckenzieworldwide.com/blog/?p=724</link>
		<comments>http://mckenzieworldwide.com/blog/?p=724#comments</comments>
		<pubDate>Wed, 01 Feb 2012 23:48:14 +0000</pubDate>
		<dc:creator>Rob Goodman</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[&#160; Social media may well go down as one of the more significant inventions in history. It probably too soon to tell, but it may well be on the same scale as the invention of the Guttenberg press which democratized the sharing of information. Look at the Arab Spring in 2011 which, via Twitter and [...]]]></description>
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		<title>Technology Keeps Evolving, But At Its Core PR Is Still All About The Story</title>
		<link>http://mckenzieworldwide.com/blog/?p=712</link>
		<comments>http://mckenzieworldwide.com/blog/?p=712#comments</comments>
		<pubDate>Thu, 22 Dec 2011 21:53:29 +0000</pubDate>
		<dc:creator>Rob Goodman</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://mckenzieworldwide.com/blog/?p=712</guid>
		<description><![CDATA[According to research by Google, the top 10 search terms in 2011 were: American pop singer Rebecca Black from the hit TV show Glee Google+ social network Ryan Dunn (American reality television personality and daredevil) Casey Anthony (TV trial for murder) Battlefield 3 (video game) iPhone 5 Adele (pop star) Japan earthquake/nuclear reactor issues The [...]]]></description>
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		<title>My Ode To Technology Advances</title>
		<link>http://mckenzieworldwide.com/blog/?p=709</link>
		<comments>http://mckenzieworldwide.com/blog/?p=709#comments</comments>
		<pubDate>Wed, 09 Nov 2011 21:09:53 +0000</pubDate>
		<dc:creator>Rob Goodman</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://mckenzieworldwide.com/blog/?p=709</guid>
		<description><![CDATA[I am continually amazed at how far technology has advanced in my lifetime. Kids don’t have to practice handwriting since they type everything on a computer or handheld device. SLR cameras have taken a backseat to cameras on Smartphones. Playing basketball on the Wii seems to be more fun for kids than actually playing ball [...]]]></description>
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		<title>The Purpose-Driven Show Rolls On</title>
		<link>http://mckenzieworldwide.com/blog/?p=697</link>
		<comments>http://mckenzieworldwide.com/blog/?p=697#comments</comments>
		<pubDate>Tue, 25 Oct 2011 23:32:29 +0000</pubDate>
		<dc:creator>Brian Edwards</dc:creator>
				<category><![CDATA[Enterprise Software]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[OpenText]]></category>
		<category><![CDATA[Purpose Driven]]></category>

		<guid isPermaLink="false">http://mckenzieworldwide.com/blog/?p=697</guid>
		<description><![CDATA[We had another successful event in San Francisco featuring John Seely Brown as part of the OpenText Purpose-Driven Speaker Series. Brown is a visiting scholar at USC and the independent co-chairman of the Deloitte Center for the Edge. During the talk he shared his thoughts and research on intrinsic motivation, incentive systems, learning organizations, organizational [...]]]></description>
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		<title>What Can We Learn From RIM?</title>
		<link>http://mckenzieworldwide.com/blog/?p=689</link>
		<comments>http://mckenzieworldwide.com/blog/?p=689#comments</comments>
		<pubDate>Thu, 20 Oct 2011 23:23:08 +0000</pubDate>
		<dc:creator>Rob Goodman</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[crisis PR]]></category>
		<category><![CDATA[PR planning]]></category>
		<category><![CDATA[RIM]]></category>

		<guid isPermaLink="false">http://mckenzieworldwide.com/blog/?p=689</guid>
		<description><![CDATA[By now just about everyone knows about RIM’s little mishap last week with Blackberry email. Outages like these can hurt the reputation of any company, but for a tech company I think it’s much worse, especially for a company like RIM that is all about connectivity. Just to pile on a little more, it’s even [...]]]></description>
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		<title>Portland AMA &#8212; Some helpful resources</title>
		<link>http://mckenzieworldwide.com/blog/?p=686</link>
		<comments>http://mckenzieworldwide.com/blog/?p=686#comments</comments>
		<pubDate>Thu, 13 Oct 2011 18:10:44 +0000</pubDate>
		<dc:creator>Rob Goodman</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Portland AMA]]></category>

		<guid isPermaLink="false">http://mckenzieworldwide.com/blog/?p=686</guid>
		<description><![CDATA[Thanks to all of the Portland AMA members who attended the luncheon on Tuesday at Bridgeport Brewing Company. If you were there , you know that Megan McKenzie provided a number of example of about how companies are using social media – both good and bad.  The key take away for me is the importance [...]]]></description>
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		<title>Portland AMA talk slide deck</title>
		<link>http://mckenzieworldwide.com/blog/?p=674</link>
		<comments>http://mckenzieworldwide.com/blog/?p=674#comments</comments>
		<pubDate>Wed, 12 Oct 2011 06:55:06 +0000</pubDate>
		<dc:creator>Brian Edwards</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[AMA Portland]]></category>

		<guid isPermaLink="false">http://mckenzieworldwide.com/blog/?p=674</guid>
		<description><![CDATA[Here&#8217;s the slide deck from the talk Megan Mckenzie delivered at the Portland AMA&#8217;s monthly lunch meeting today. We had a great time meeting many of the smart marketing folks from around the Portland area and look forward to hooking up with you again at future events. Stop social media madness &#160;]]></description>
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