The Advertising Superbowl

Ok, I know there’s a football game going on as well, but for me, it’s all about the commercials. Anyone remember the Bud Bowls of the late ‘80s-early 90’s? I see the unveiling of these multimillion commercials, that often represent an entire year’s worth of advertising budget, as the biggest event of the year. I love watching the commercials in real-time but I will also Tivo the Superbowl and then fast forward through the game to get to the commercials. I wonder if anyone else does that since it probably does seem to be a bit backward. Ok ok, “My name is Stephanie and I’m a total advertising/marketing nerd.”

When I started my PR career, I was taught to always ask the question…why? So… why are these companies investing in this type of advertising campaign now? Why did they choose the Superbowl? Why did they take this direction with their commercial? Why are the putting all their eggs in one basket with this huge multi-million dollar commercial? Why did the choose the spokesperson/actor they did? Why, Why Why?? And the after all the why’s…I’m dying to know…how are they going to follow this up? What’s their plan to leverage and continue the momentum started with this commercial? Will they engage social media strategies and if not…why? Yes, lots of questions! I know!!

So anyway, come Sunday…I’ll be eagerly watching the Superbowl…but I’ll be the only one getting snacks during the game, so I can be at full attention for the commercials!

Author: Megan McKenzie

Megan McKenzie provides strategic leadership to McKenzie Worldwide and the agency’s work with technology companies in enterprise, consumer, wireless, networking, & cybersecurity.