The Swagger Wagon

Well, despite the fact that Toyota is a case study for how not to handle a crisis situation…they’ve sure come up with a catchy new YouTube campaign for their new minivan. I’ve seen this video posted all over Facebook and sent numerous times over email. It seems to be a YouTube sensation with 3,347,969 views, you can also find the commercials featuring this same couple, the “Meet the Parents” commercial has 774,232 views!

This campaign has definitely taken on a life of its own, even in light of Toyota’s recent troubles. With safety obviously being one of the number one concerns with their cars, you can bet it’s even more of a factor in marketing their minivan. Instead of focusing on the safety, however, they’ve been able to capture a “coolness” factor which personalizes this car to their target market and perhaps is helping people to forget about the whole sticky gas pedal issue.

I guess laughter really is the best medicine…well played Toyota!

Author: Megan McKenzie

Megan McKenzie provides strategic leadership to McKenzie Worldwide and the agency’s work with technology companies in enterprise, consumer, wireless, networking, & cybersecurity.