Posts Tagged ‘Advertising’

Super Bowl XLIV Ads a Wise Investment

Wednesday, February 10th, 2010

Committing to buying a spot in the Super Bowl is always a big risk due to the vast sums of money at stake.  For those with the wherewithal to pull it off, a big splash around the Super Bowl may generate more buzz than a year’s worth of mediocrity.

The year’s game, featuring one of football’s biggest stars in Peyton Manning and the feel good story of the past year in the New Orleans Saints, was the most watched TV show in the United States ever with 106.5 million viewers.  With all the entertainment options people have now compared to when the previous record was set by the MASH finale in 1983, this is an amazing accomplishment.  (more…)

The Advertising Superbowl

Friday, February 5th, 2010

Ok, I know there’s a football game going on as well, but for me, it’s all about the commercials. Anyone remember the Bud Bowls of the late ‘80s-early 90’s? I see the unveiling of these multimillion commercials, that often represent an entire year’s worth of advertising budget, as the biggest event of the year. I love watching the commercials in real-time but I will also Tivo the Superbowl and then fast forward through the game to get to the commercials. I wonder if anyone else does that since it probably does seem to be a bit backward. Ok ok, “My name is Stephanie and I’m a total advertising/marketing nerd.”

When I started my PR career, I was taught to always ask the question…why? So… why are these companies investing in this type of advertising campaign now? Why did they choose the Superbowl? Why did they take this direction with their commercial? Why are the putting all their eggs in one basket with this huge multi-million dollar commercial? Why did the choose the spokesperson/actor they did? Why, Why Why?? And the after all the why’s…I’m dying to know…how are they going to follow this up? What’s their plan to leverage and continue the momentum started with this commercial? Will they engage social media strategies and if not…why? Yes, lots of questions! I know!!

So anyway, come Sunday…I’ll be eagerly watching the Superbowl…but I’ll be the only one getting snacks during the game, so I can be at full attention for the commercials!


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