Posts Tagged ‘cybersecurity’

Does hacking impact your company’s brand? You bet.

Monday, March 13th, 2017

hackingIf it’s on the internet, it’s real, right? When Sony Music tweeted that Britney Spears had died, the rumor spread like wildfire. Hacker group OurMine recently hacked and then mocked NetFlix by saying, on NetFlix’s Twiter account, “Hey, it’s OurMine, Don’t worry we are just testing your security…” As noted in The Atlantic, even more disruptive was the two-hour morning outage in October 2016 of Twitter, Reddit, Spotify, Github, and many other popular websites and services that became effectively inaccessible for many American web users. What was unique about this attack was the perpetrator used a botnet composed of so-called “internet-of-things” devices—namely, webcams and DVRs—to spam Dyn with more requests than it could handle.

“The software uses malware from phishing emails to first infect a computer or home network, then spreads to everything on it, taking over DVRs, cable set-top boxes, routers and even Internet-connected cameras used by stores and businesses for surveillance. These devices are in turn used to create a robot network, or botnet, to send the millions of messages that knocks the out victims’ computer systems.” Imagine coming home to find your thermostat turned up to 80 degrees or your toaster on. It may be funny on the surface but think about the damage this can cause.” –USA Today

Fourth-Hacker-Stealing-Sensitive-Data-from-Game-Companies-Pleads-Guilty-477527-2The bottom line is that we live in a world that’s run by computers and everyone knows that hacking is a major problem. The hacking of social media accounts can range from the annoying to downright scary. For example, hackers stole 32 million login credentials from Twitter in 2016 and then more recently  there have been political attacks like the one on the Democratic National Committee and the reports of Russian hackers impacting the 2016 U.S. presidential election. Sadly, there are even YouTube videos that teach people how to hack social media accounts.

While it’s clear that cybersecurity is an issue that impacts all of us, companies need to consider how the attacks can impact their brand, and how they can prepare in advance to combat these issues. While these episodes can be embarrassing, companies need to realize that ensuring customer loyalty is critical. Most people think of this as an IT issue, but in reality it is also an important brand issue. As noted in Chief Marketer Magazine, here are five things that companies can do to prepare for a cybersecurity crisis:

  • Put preventative measures in place. Mimic access control procedures, governance, and policies that your CIO imposes on their IT teams.
  • Train all of your marketing staff on basic information security practices.
  • Change your passwords regularly.
  • Make your creative teams aware. If you incur a breach, a savvy move might be to launch an immediate campaign on improving security across the organization as a whole.
  • Get PR involved. Make sure that your internal and external PR teams are involved in developing and implementing a brand recovery plan.

Are you prepared to protect your brand from a hacking scandal? The McKenzie Worldwide team has extensive crisis communications experience and we can help you prepare for and manage through these kind of cybersecurity issues that can negatively impact your brand. Please contact us if you would like to discuss how our team can help your company.

McKenzie Worldwide Joins PDX Cyber Camp Sponsor List

Monday, February 20th, 2017
Students in class working on desktop computer

PDX Cyber Camp helps prepare students for employment in the rapidly growing field of cybersecurity.

McKenzie Worldwide is proud to be a sponsor again of this year’s PDX Cyber Camp which is focused on providing motivated high school students with a hands-on, introductory experience to cybersecurity principles, including hands-on implementation of cybersecurity policies and practices in Windows and Ubuntu operating systems. We’re also particularly excited about the camp’s “Girls Only” session which hopes to inspire young women to pursue rewarding and high-paying technical careers in cybersecurity.

Lincoln High School’s Coding Club and EnergySec are a driving force behind the cybersecurity camp which is organized and managed by a team of high school students, educators and industry professionals. This year, Pacific Star Communications, Inc. (PacStar) is the Title Sponsor of the 2017 PDX Cyber Camp which is great news! PacStar provides specialized hardware and software solutions for military and commercial customers requiring reliable 24/7 advanced communications so cybersecurity is very important to them.

Cybersecurity is one of today’s hottest technical fields, with some experts forecasting a shortage of up to 1 million of trained professionals in the coming years. Careers in cybersecurity can be incredibly rewarding, high-paying, and are in demand worldwide in just about every industry.

Camp Details:
• Date: Monday July 17th through Friday July 21st, 2017
• Camp Times: Full day camp.
• Camp Reception: Thursday, July 20th
• Location #1, (Girls Only) Lincoln High School, 1600 SW Salmon St, Portland, OR 97205, Room #223
• Location #2, (Co-Ed), Center for Advanced Learning, 1484 NW Civic Dr., Gresham, OR 97030
• Location #3 (Co-Ed): Mentor Graphics, 8005 Boeckman Rd, Wilsonville, Oregon
• Cost: $150. Scholarships available based on financial need.
• Food: Lunches provided.
• The camp facility supports a maximum of 30 students, and will be limited to that size so each student will have a dedicated computer system.

Curriculum and Highlights:
• Introduction to cybersecurity and ethics
• Introduction to VMware Player
• Hands on security configuration of Windows and Ubuntu operating systems
• Mock cyber competition
• Guest speakers from leading cybersecurity companies
• Networking reception with security business professionals

Instruction will be provided by industry cyber security experts as well as advanced students, and/or instructors from educational organizations. Each student will have their own dedicated high-performance computer during the class, which includes extensive labs.

The program will include guest speakers with deep experience in cybersecurity technologies and careers. 2016 speakers included cyber incident responders, malware analysts and cybersecurity researchers from Lockheed Martin (Leidos), RSA, Intel Security, Galois and PacStar.

By participating in the camp, students will receive valuable experience that can help them qualify for cybersecurity internships at local companies. Three students on the 2016 organizing team of this camp landed internships at cyber and network security companies in Portland.

The PDX Cyber Camp is non-profit and volunteer driven. All proceeds and sponsorships go only towards direct expenses such as curriculum, supplies, and outreach expense.

Apply for the camp now by visiting this link:

http://bit.ly/pdxcyber


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