Thanks to all of the Portland AMA members who attended the luncheon on Tuesday at Bridgeport Brewing Company.
If you were there , you know that Megan McKenzie provided a number of example of about how companies are using social media – both good and bad. The key take away for me is the importance of building trust before embarking on any social media campaigns. It all comes down to have a clear purpose and knowing your Why.
One of the questions that came up had to do with additional resources. For those of you who are working with your executive teams to increase social media activities, sadly there is no magic bullet. Social media is one of those things where you gain experience by launching a program and building insight and expertise about what works for YOU over time. It truly does not come with an instruction manual, and the landscape is changing quickly. While there are no easy answers, it does pay to stay abreast of trends and study up on what others are doing and see what applies to you.
Remember that in all cases, social media must be approached with a clear understanding of your Why along with a heaping does of quality, truth and integrity.
Here are a few resources we have found helpful:
- Communications Conversations
- Comms Corner
- Browser Media
- PR Daily
- Social Networking Watch
- Digital Buzz
- The Next Web
- Wall Street Journal blog