The Ed Cal Blues
Doesn’t it seem like social media sure taken over the PR world? Clients are looking to PR pros for new strategies for how to get their messages out – viral marketing, blogging and linking, and social media strategies. While these new, cutting-edge PR practices are all the rage, it’s important to remember where we all came…
Tapping your (big) partner’s brand – six strategies that work
In almost any tech industry segment you’ll find a few very large companies surrounded by dozens to hundreds of complementary smaller companies that do everything from filling in functionality gaps to adding industry specialization or providing service and support. This ecosystem is important to the big company’s success and most, to varying degrees, works to…
How Can I Be A Brand Ambassador?
Brand, viral marketing, social media…the marketing buzzword machine just keeps on rolling. I know editors who use tools to throw out e-mails if they contain certain buzzwords like breakthrough, solutions, and cutting-edge. And yet new marketing terms come up quite frequently, although many are good ones since they hit the nail right on the head.…
Building Brand the Old Fashioned Way…By Earning It
Recently a good chunk of the world watched in nervous anticipation as the Chilean miners were rescued. After 69 days of captivity stuck in a tunnel a half-mile below the surface nobody really knew what to expect. As my family was glued to the TV watching the capsule rise out of the ground with the…
There Seems to be a “Gap” at the Gap
There’s been a lot of buzz recently about the Gap’s release of a new logo, which the company said intended to “modernize” the brand. Unfortunately, the brand fell prey to the powers of social media, with thousands of customers complaining about the new logo and asking for a return to the original. There was a…
How HEROs Can Make Or Break Your Brand
Have you ever heard of the term “hero”? No, I’m not talking about the NBC series HEROES that went off the air back in February. The term HERO stands for Highly Empowered and Resourceful Operatives. HERO caught my eye when I was reading an article in Mashable about how people (employees and customers) are using…
Navigate
From Our Blog
Cyber News Roundup: Moving from Shaming to Sharing, More Data Breach ReportingEditor’s Note: This is your weekly cyber news roundup with the latest cybersecurity news and tips from the Cyber […]
CYBERSECURITY WEBINAR SERIES FOR SMALL BUSINESSES: MAY – SEPTEMBERNearly every week, there’s a new cyberattack, threat, or ransomware, plaguing our businesses and organizations, putting […]